Qinhuangdao Dongyang Food Co., Ltd., is exporting its non-fried purple sweet potato noodles to Southeast Asia in bulk. By leveraging healthy processing techniques, standardized production capacity, and rigorous international quality control, the company is helping domestic fruit-and-vegetable-based instant foods successfully penetrate and grow in overseas markets.
With strict market entry standards and fierce competition, establishing a deep presence in the overseas fruit-and-vegetable instant food sector is no easy feat. Qinhuangdao Toyo Foods has successfully navigated these challenges. Thanks to mature production capabilities, an innovative non-fried low-temperature air-drying process, and stringent quality control, the company has achieved stable, large-scale exports of its purple sweet potato noodle blocks. These products are best-sellers across Southeast Asia, standing out for their high quality—characterized by natural, healthy ingredients and the absence of additives—thereby providing a perfect solution to the industry challenge of how domestic fruit-and-vegetable instant foods can succeed abroad.
Qinhuangdao Dongyang Food Co., Ltd., has long been dedicated to the instant food industry, integrating the entire supply chain from raw material selection and intelligent manufacturing to cross-border export. Located in the Changli Port area of Qinhuangdao, the company benefits from excellent logistics and efficient shipping, enabling rapid fulfillment of overseas orders. Supported by automated production lines, a stable annual capacity of 40,000 tons, and a comprehensive raw material traceability system, the company maintains full operational qualifications and strict quality control, laying a solid production foundation for the continuous bulk export of its purple sweet potato noodles.
In step with global trends toward healthy eating, the company produces export-grade purple sweet potato noodle blocks using a non-fried, low-temperature air-drying process. Infused with natural purple sweet potato juice, the noodles are rich in anthocyanins and dietary fiber while containing no artificial colors or unnecessary additives. They offer a firm, resilient texture that holds up well to various preparation methods, including quick soaking, boiling (such as in hot pot), and stir-frying. The products strictly meet international export standards and SC certification requirements; having passed multiple quality inspections, they are fully compatible with diverse supply channels, including overseas supermarkets, foodservice providers, and cross-border distributors.
The company pursues a "dual circulation" development strategy: domestically, it cultivates terminal markets and partners with renowned restaurant brands; internationally, it focuses on key Southeast Asian markets. In 2023, it successfully entered the Singapore market, building a strong reputation among overseas consumers. Purple sweet potato instant noodle blocks have emerged as a flagship export product, precisely aligning with overseas demand for healthy food options and steadily increasing the international market share of Chinese fruit and vegetable-based instant foods.
Quality is the core competitive advantage for instant food products in the international arena. Companies have established comprehensive quality control systems for their exports—adhering to international standards at every stage, from raw material selection, aseptic production, and hermetic sealing to cross-border logistics—to ensure the safety and consistent quality of these purple sweet potato noodle blocks. Moving forward, these enterprises will continue to optimize their export product portfolios, deepen their presence in Southeast Asian markets, and tap into emerging global sectors, driving high-quality growth in the export of Chinese-made fruit and vegetable instant foods.
